The years old marketiers dream of interactive TV, where you can buy anything that is shown in the moving pictures right there is finally coming through at Amazon Television.
Lame-o story packed in a short film with Minnie Driver as the star to give it the air of sophistication. At the end of it you can buy the things you saw right there at Amazon. Great marketing idea, soso execution (BMW Films did a better job, probably better budget too). Still it will be a sure success and make Jeff Bezos more to shoot it into space, for the greater good of all of us I am sure.