It's not that you will get hit by an Earth First activist for driving an SUV (Although it would be good if reason would hit SUV drivers soon :-)
No, 'upgrade' from a Jetta/Golf to a Toyota 4Runner and your chances of dying in an an accident just doubled from 37 per million Jettas to 94 per million 4Runners. Oh, and if you love your child, please get a minivan for a third of the 4Runner fatalities only 31 per million Chrysler Town & Country.
Don't believe me, then read Big and Bad last year's excellent New Yorker Article by Malcolm Gladwell. It's a real eye opener regarding building and buying for perceived safety versus real safety and why we fall for it.
Malcolm just brought out a new book Blink. The power of thinking without thinking. Currently on top of Technorati's book list. Salon has a review. There is also the showdown between him and the Wisdom of Crowds author James Surowiecki in Slate [via Evelyn].
Malcolm is on tour in the Bay Area right now. Check it out. I think I will try the lunch Stanford Bookstore session on Wednesday, which is quite close to SAP. See you there.
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