Pleasure seeking: the basis for all decisions

Is each of our decisions is ultimately driven by pleasure-seeking, even though it might not be obvious all the time?

The new pleasure seekers
Cabanac then promised the students increasingly large lumps of cash to endure the pain. The more he offered, the longer they suffered. Ironically, Cabanac's experiment was part of a broader investigation into the science of pleasure.

New language center found in the brain
British scientists have found a third area of the brain critical to learning language that connects the two main cerebral centers of language in the cortex. The region is in the parietal lobe of the cortex. Using brain scans, scientists discovered it was connected in a round-about way to language centers called Broca's area and Wernicke's area.

Brain Region Identified That Controls Collecting Behavior
Most people have a collection of some kind at some point in their lives. By studying patients who developed abnormal hoarding behavior following brain injury, neurology researchers have identified an area in the prefrontal cortex that appears to control collecting behavior. It is right mesial prefrontal cortex.

Brain Power
Scientists here are using a magnetoencephalography machine to see if the hearing part of a schizophrenic's brain works the same way it does in a healthy brain. The evidence suggests it does not, and the answer is vital not only to Charles but to 2 million other people with schizophrenia and their families.

Human Emotion Processing in Individual Brain Cells
A rare surgical situation allowed the UI Health Care researchers to record the activity of individual brain cells, neurons, in an awake, alert patient as he was shown images designed to elicit an emotional response. cells in the right prefrontal cortex responded remarkably rapidly to unpleasant image. Happy or neutral pictures did not cause the same rapid response.  The brain has systems that can respond extremely rapidly to potentially dangerous or threatening stimuli.

Brain activity reflects complexity of responses to other-race faces
The amygdala is associated with a measure of unconscious race bias. The fusiform gyrus can moderate the amygdala activity. This suggests that the conscious brain can compensate for unconscious prejudices.

How we recognise faces from birth
The fusiform face area (FFA) processes visual information. It is the face as a whole that is recognised, rather than the individual features. "This study suggests it is just faces that activate this area."

Comments

[Andrew Spark]

In my view a healthy body keeps a healthy mind and healthy mind keeps a healthy soul and our body is the reflect of our soul. Therefore we need to care our health.